Posted in Author Resources, Demystifying publishing

Advice to Self Publishers from @ReadWithRiver

So you want to launch a self-published book. Common Problems
to Avoid &
Boundaries with Influencers
You Need to Respect.
Research First: Picturebooks are not just ‘faster to write than novels’ and if you don’t respect them or read them, then you have no business writing them.

We can tell when reading, if the creator doesn’t actually like picturebooks.

Recommendation: go to a library, read two hundred different picturebooks written in the last five years. Then go back to your idea and ask yourself ‘is this going to work?’
Get it Edited: Your computer spell check program is not adequate for editing a book.
You need more than one editor, who you are not related to. by blood or marriage.
They should be looking at things like structure, logical consistency, dialogue believability, if it’s in verse is the meter good?
If you’re including marginalized groups you are not a part of you need to hire a Diversity and Inclusion consultant/sensitivity reader.
Rhyming is hard : Picturebooks do not need to rhyme.
Unless you are a poet or a musician, its likely you’re going to struggle with writing in verse.
Bad poetry is unforgivable and if it’s a little bit off, all anyone will focus on is exactly where it is off.
Often people who force rhyming stories ignore the more important part, the plot, the character development, the dialogue, all so that they can force rhymes.
Ditch the rhyme and write something true.
The Picture in Picturebook is Key: The illustrations of a picturebook are arguably more important than the text. People can forgive a boring story if the pictures are beautiful. There’s no forgiving an ugly picturebook.
You need a real artist, who knows how to do picturebooks.
You also need someone who can do Cover Design, and text lay out (which the illustrator may not know how to do.)
For the love of Jon Klassen do not use a weird font or comic sans, just don’t.
Costs to consider: Paper, Printing, & Binding. If you skimp on this the quality will be bad, fewer people will promote it-unfortunate I know, but just a fact.
Ordering samples
Editors, lay out designers, cover designers,
Reputable illustrator will be 3k minimum
Website costs
Review copies, shipping, promotion
Setting up social: If you open up your Instagram/Twitter/Tiktok account three days before you launch nothing is going to happen for you.

If you’re just opening up your social accounts right now with the intetion of selling a book for Christmas you have missed the boat by six months.

All of the reputable influencers have their content planned until Christmas, most traditional publicists get out all the stuff they want featured in December out by August-October.
There must be some way to get immediate promotion: You can pay people. (Not me, do not ask me..) But you can approach people and be upfront that it’s a paid ad opportunity.
Influencer standard is $10 per a thousand followers so do the math before asking, some people may ask for more if you want it done quickly.
Kirkus also has an expedited review program for self pub but it’s gonna cost you about $400 USD.
I only want free publicity: You can pay people. (Not me, do not ask me..) But you can approach people and be upfront that it’s a paid ad opportunity.
Influencer standard is $10 per a thousand followers so do the math before asking, some people may ask for more if you want it done quickly.
Kirkus also has an expedited review program for self pub but it’s gonna cost you about $400 USD.
Book influencers are friends. Behave Accordingly. We tell each other about self published authors who are difficult, audacious, rude or threatening.
We share screenshots of your spam messages.
No means no, do not keep badgering someone, do not investigate them or show up at their place of work, do not do it.
If people are refusing to respond to your messages, ask yourself, did I have a bad interaction with an influencer? Because if you did, that’s why noone is answering.

Author:

Alessandra Requena is a children's book writer represented by the Catchpole Literary Agency.

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